Amazon DSP & Programmatic
Search-only advertising caps growth once keyword volume runs out. DSP reaches shoppers before they search.
The problem this service solves
Once keyword volume is maxed out, search advertising alone can't grow the account further.
We plan and run DSP as a demand layer that feeds search, with audiences and measurement set before spend begins.
What we take off your plate
Audience strategy
- In-market, lifestyle, and life-event audiences
- Remarketing from detail-page views and cart abandons
- Custom AMC-built audiences
- Competitor and category conquesting audiences
- Suppression lists for existing customers
Inventory & formats
- Responsive e-commerce and dynamic display
- Online video and streaming TV placements
- Audio ads across Amazon Music free tier
- Amazon-owned and third-party exchange inventory
Operations
- Bid, pacing, and frequency management
- Creative rotation and fatigue monitoring
- Brand safety and placement exclusions
- Incrementality-oriented reporting
What changes for your account
The outcomes we hold ourselves to by the end of this project.
A documented audience and inventory plan
Live display, video, and audio line items with pacing control
Suppression and frequency discipline
Reporting on new-to-brand and view-through outcomes
Built for accounts facing these constraints
Reach shoppers before they search, when keyword volume limits growth.
Push category-level demand toward ASINs you can reliably fulfil.
How we take this on
Plan
Objective, audience map, budget, and measurement defined.
Build
Line items, audiences, and creative assembled and QA'd.
Operate
Pacing, frequency, and placement management.
Measure
View-through and new-to-brand impact reported against plan.
Questions worth asking before you commit
Related problems we also handle
Get this scoped before you spend on it
We review the account, confirm what this service should cover, and put it in writing.