See Inside: Account Teardowns
We manage high-volume Amazon accounts across Private Label, Wholesale, and Store Operations. To protect our partners' supplier networks, private margins, and search dominance under strict NDAs, specific brand names and ASINs are anonymized. Below are real before-and-after operational breakdowns.
US Home & Kitchen Brand: 38% to 17.5% TACOS & +41% Contribution
A fast-growing US brand had seen ad spend double while profits vanished due to broad keyword bleeding and auto-campaign cannibalism. We rebuilt the portfolio around contribution margin.
Verified Key Performance Indicators
The Root Bottleneck
Campaigns were mixed between high-intent brand defense and broad discovery. High-volume non-converting search terms were consuming 34% of total budget without converting into organic rank.
Strategic Execution Implemented
- Audited search-term logs over 180 days and harvested 310+ high-converting exact keywords.
- Separated brand defense, category conquesting, and exact-match ranking campaigns with strict portfolio bid caps.
- Re-engineered backend search terms and updated listing copy to capture indexation on missing high-volume long-tail terms.
- Set automated hourly dayparting rules to throttle non-converting midnight bid waste.
Long-Term Commercial Outcomes
- Ad spend dropped by $11,500/month while total gross revenue remained stable.
- Top 3 hero ASINs reached organic top-5 placement on primary category terms.
- Client transitioned from cash-burn ad cycles to a predictable 23%+ contribution margin.
Need Case Data for Your Specific Niche?
We maintain deep benchmark data across Home & Kitchen, Health & Personal Care, Sports, Apparel, and Wholesale Beauty. Tell us your category and we'll prepare relevant anonymized metrics for our initial strategy discussion.