Sponsored TV & Video Ads
Building brand awareness through search alone is slow and expensive. Streaming video reaches demand upstream, before the search even happens.
The problem this service solves
Relying on search alone to build awareness leaves demand-generation dollars on the table.
We handle creative, targeting, and reporting so video spend is judged on branded search lift, not impressions.
What we take off your plate
Creative direction
- Video concept and script direction
- Format compliance for streaming placements
- Hook and end-frame testing variants
- Asset delivery in required specifications
Targeting & delivery
- Genre, audience, and in-market targeting
- Streaming TV and online video placements
- Frequency capping across households
- Sponsored Brands video for on-search reach
Measurement
- Branded search lift tracking
- New-to-brand order reporting
- Creative-level performance comparison
What changes for your account
The outcomes we hold ourselves to by the end of this project.
Compliant video assets ready for streaming placements
Live Sponsored TV and video campaigns
Creative-level performance comparison
Reporting on branded search lift and new-to-brand orders
Built for accounts facing these constraints
Create the awareness that lowers long-run search and conversion cost.
A measured first commitment judged on branded search lift and new-to-brand orders.
How we take this on
Scope
Objective, audience, and creative requirement agreed.
Produce
Video assets directed and delivered to spec.
Launch
Campaigns live with frequency and pacing controls.
Review
Lift and new-to-brand results reported by creative.
Questions worth asking before you commit
Related problems we also handle
Get this scoped before you spend on it
We review the account, confirm what this service should cover, and put it in writing.