Amazon Marketing Cloud & Ad Analytics
Last-click ACoS hides which ads actually create a sale. AMC shows the real path to conversion.
The problem this service solves
Blended ACoS can't tell you which exposure sequence actually produced the order.
We write the queries, build the audiences, and turn the findings into decisions your advertising plan can act on.
What we take off your plate
Measurement
- Path-to-conversion and touchpoint analysis
- Ad-type overlap and incrementality review
- New-to-brand and repeat-purchase cohorts
- Frequency-versus-conversion curves
Audience building
- Custom audiences pushed to DSP
- Existing-customer suppression
- High-value and repeat-buyer segments
- Cross-sell and complementary-ASIN audiences
Reporting
- Scheduled query outputs
- Executive dashboard with agreed KPIs
- Quarterly channel-mix recommendation
What changes for your account
The outcomes we hold ourselves to by the end of this project.
Path-to-conversion and overlap analysis in plain language
Custom audiences live in DSP
Suppression of existing customers where appropriate
A reporting cadence tied to real decisions
Built for accounts facing these constraints
See which sequences actually create first-time buyers, not just last-click sales.
Identify overlapping spend across ad types before the next budget cycle.
How we take this on
Access
AMC instance access and data availability confirmed.
Question
The business questions worth querying are agreed first.
Query
Queries written, validated, and scheduled.
Act
Findings converted into audiences and budget changes.
Questions worth asking before you commit
Related problems we also handle
Get this scoped before you spend on it
We review the account, confirm what this service should cover, and put it in writing.