Launch Budgeting & Unit Economics
Most launches fail on the spreadsheet, not on Amazon. We build the numbers before a single unit ships.
The problem this service solves
Underestimating landed cost or ad runway sinks launches before the product ever reaches a shelf.
We build the full unit-economics and cashflow model so the launch starts with a number you can defend.
What we take off your plate
Unit Economics
- Landed cost build (product, freight, duty, prep)
- Amazon fee modeling (referral, FBA, storage)
- Contribution margin per SKU
- Break-even and target-ACoS modeling
Launch Budget
- Inventory order budget
- Launch advertising runway
- Creative and content budget
- Brand and compliance budget
Cashflow
- Reorder cashflow forecast
- Payout-to-reorder cycle
- Working-capital sensitivity
- Scenario modeling (best / base / worst)
What changes for your account
The outcomes we hold ourselves to by the end of this project.
Landed cost and unit-economics model
Launch advertising and inventory budget
Reorder cashflow forecast
Best, base, and worst-case scenario plan
Built for accounts facing these constraints
A defensible number before capital is committed.
Per-SKU economics for catalog expansion and reorder decisions.
How we take this on
Inputs
Costs, fees, freight, and pricing collected.
Model
Unit economics, launch budget, and cashflow built.
Review
Scenarios reviewed and a defended plan signed off.
Questions worth asking before you commit
Related problems we also handle
Get this scoped before you spend on it
We review the account, confirm what this service should cover, and put it in writing.